Adrienne Simpson, President and Founder of Smooth Mooove Senior Relocation Services, recognizes the special needs of downsizing seniors and their families. She shared the inspirational story of how she founded her small business with attendees of the 9th Annual Economic Justice for Women Reception held at Atlanta’s Grand Hyatt Buckhead. The reception, sponsored by the Atlanta Women’s Foundation and featuring a keynote speech by entrepreneur and philanthropist Mrs. Sheila Johnson, recognized the importance of a commitment to the economic power of women.

With her own resources and the expertise she learned from the Women’s Economic Development Agency (WEDA), an Atlanta-area organization that provides business development and management, Ms. Simpson launched her own business. The inspiration for Ms. Simpson’s business came while preparing to move her mother from Georgia to Michigan and the firsthand discovery of the unique challenges that come with relocating a senior citizen. From organizing and packing to estate sales and item donations, Ms. Simpson experienced an overwhelming process that needed to be streamlined and immediately saw the opening for a new business opportunity.